Caroline Thomason's Media Tips, Dietitian Insights, and Assignments

Let's get acquainted!

Hello! I am coming off of a press trip to Phoenix where I met the amazing Jill Schildhouse. After talking for 5 seconds, she convinced me that I needed a substack to connect with all of you more regularly!

If you don’t know me yet, HI!!! I am so glad you’re here. I’m a dietitian + diabetes educator, freelance writer, and brand spokesperson! I currently write at outlets like Eat This, Well+Good, SHAPE, Health, Clean Plates, Forbes, and more.

What to expect

Every week I’ll be coming to you with expert insights and industry tips plus I will regularly be putting out calls for pitches, upcoming assignments, and brand work!

• How to connect with writers for earned media coverage

• Do’s and don’ts for pitching writers

• Round-ups of upcoming assignments and published work

• Calls for pitches + a process for pitching me

• And any other FAQs you have!

I would love it if you respond to this first Substack with your number one burning question for a nutrition writer right now!!

Calls for pitches, Upcoming assignments, etc.

New assignments will be here every week!! Depending on the season, I am writing 10-20 stories per month right now.

1. Clean Plates: Surprising Ways Cannabis (or CBD) Can Improve Your Health

   Looking for brand recs and nutrition experts to interview here! This will be a mix of CBD and THC-based products.

2. Clean Plates: Healthy Beverage Alternatives for Better Blood Sugars (DUE 9/15)

   Focusing on expert recommendations and lower sugar, better-for-your-blood sugar options here!

3. SHAPE: Best Gifts for Nurses (DUE 9/15)

   This is a massive round-up that focuses on self-care for nurses and nurse-specific gifts that our healthcare heroes will appreciate this season. Product recs are very welcome!!

I pitch some editors once a month so if you have any relevant pitch ideas send them my way!

In particular, these kinds of pitches are working well right now:

• TikTok trends

• Blood sugar/diabetes story angles

• Holiday gift guides

• I tried it stories

Recently Published

• ETNT: The Unhealthiest Pancakes at 10 Major Breakfast Chains—Ranked! 

• ETNT: 10 Best & Worst Balsamic Vinaigrette Dressings, Say Dietitians

• SHAPE: The 13 Best Electrolyte Powders of 2023, Tested and Reviewed

• Health.com: The 8 Best Juicers of 2023

• Clean Plates: 8 Dietitian-Approved Habits to Increase Your Protein Intake

• Well+Good: I'm an RD—Here are 5 Sneaky Ways Stress Changes Your Diet

• Well+Good: 7 Nutrient Deficiencies Causing Fatigue You May Not Suspect

• Well+Good: 14 Intuitive Eating RDs To Follow on Instagram for a Better Relationship With Food

• Forbes: 5 Health Benefits of Bone Broth 

• Forbes: How Much Caffeine Is Too Much, According To Experts/Science

• Forbes: How to Lose Thigh Fat

Recent Interviews

• SHAPE: Cottage Cheese Health Benefits

• MSN: The Best ALDI Finds According to Nutrition Experts

• Verywell Fit: Are Meal Delivery Kits Worth the Investment?

• EatingWell: The #1 Snack to Buy at Costco to Lower Inflammation, According to a Dietitian

• EatingWell: What Does Potassium Do?

• Medical News Today: How resistant starch may help people with non-alcoholic fatty liver disease

• MindBodyGreen: Sip This Antioxidant, Anti-Inflammatory Drink Daily For Faster Recovery

One final request from me…

I would love it if you share this with your friends to spread the word!

Talk to you guys next week!